![]() ![]() ![]() It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to use your resources more efficiently. Why? Because starting a business from broke forces you to think more creatively. Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. But it might not have happened if he hadn’t started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. ![]() Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. ![]()
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